Battle of the Phone Manufacturers: Apple vs Samsung vs Others

April 19, 2017

Battle of the Phone Manufacturers: Apple vs Samsung vs Others

In anticipation of the UK launch for the Samsung S8 and S8 plus on the 28th of April, the Snakehive team have been discussing all the big name phone manufacturers. Which one really does have the most loyal fan base?
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With one of the biggest technological debates of this era in mind, we've decided to take matters into our own hands and do a little bit of our own research....
 

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The big phone brands publish little about their customers and how they compare to each other, so we decided to take a look into this ourselves as we were very curious!

Here at Snakehive we are lucky to have a lot of return customers who come back to us to buy again when they upgrade their phone. We've decided to use some of our data to determine who our loyal customers are, and in turn, we're able to see if apple customers stay apple, Samsung stay Samsung, or if they venture off to other phone brands once their upgrade is available..

Before we announce the results we thought we’d just let you know the analysis was conducted independently by ourselves and we (sadly) haven’t (yet) been endorsed in any way by any of the phone manufacturers.

So here they are, the all important results:

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Out of all of our customers 77% of Apple users purchased a Snakehive case for their next Apple phone showing the highest level of brand loyalty. Apple were closely followed by Samsung with 71%.
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Overall results of Snakehive's findings:
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Previously Apple have always been the front runner in the smartphone race, but with the unveiling of the new Samsung S8 last month it seems that Samsung are trying to reduce that lead.
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That being said, the results from our customers still put Apple out in front, albeit by about 6%. What's key to note is the high percentage of loyalty to other phone brands, with Sony not far behind Samsung on 66% and Nokia/Microsoft closely following on 61%.
There is also the small percentage of our customers who have changed between phone brands. Although the percentage is higher for Samsung converting to Apple, both percentages are very low when looking at the big picture....
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Yes the results have concluded that Apple are victorious, but we know it all comes down to personal preference, and with so many phone models to choose from now, it won't be long until people will be hopping from Apple to Samsung to Sony and back round again...
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Just remember, whatever phone model you have, Snakehive will most likely be able to provide you with an awesome case to support your phone - meaning in this battle anyway you are the real winner!

 

One final thing to add

Did you know that we are now stocking our Vintage Wallet Collection for the new Samsung Galaxy S8 and S8 plus cases?
Get yourself one here...
If you haven't already check out last week's blog on keeping your phone and data secure!
PS. Know someone who would like this?  We'd love you to share with a friend.




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