The iPhone 17: What To Expect From Apple’s Latest Launch

Apple is gearing up to unveil the iPhone 17 line up in September 2025 This year brings four models: the standard iPhone 17, the new ultra‑slim iPhone 17 Air, plus iPhone 17 Pro and Pro Max.

Apple seems to be shaking up its line‑up, no “Plus” this year - finally retiring the old footprint models in favour of the slender Air variant.

Design & Display

• The iPhone 17 appears set to get a larger 6.3‑inch OLED LTPO display with 120 Hz ProMotion, up from 6.1″ and 60 Hz on the iPhone 16 - making fluid scrolling available across all models for the first time.
  
  

• The Air edition is tipped to sport a 6.6‑inch 120 Hz OLED, wrapped inside an impossibly thin (around 5.5 mm) chassis weighing just 145 g - even slimmer than the original iPhone 6 - designed to challenge Samsung’s S25 Edge.
  
  

• Pro and Pro Max may bring a refreshed aesthetic: an aluminium + glass rear, rectangular horizontally‑oriented camera bar, and centre‑lowered Apple logo to accommodate it. Rumours also hint at anti‑reflective tougher glass too.

Performance & Cooling

• Standard iPhone 17 is expected to retain the A18 chip and 8 GB RAM from the iPhone 16, while Air moves up to the A19, and Pro/Pro Max get the beefed‑up A19 Pro on third‑gen 3 nm, with 12 GB RAM across those models.
  
  

• Wi‑Fi 7, Bluetooth 5.3 and an Apple‑designed Wi‑Fi/modem chip debut across the line - though only the Air is said to drop the physical SIM tray entirely (e‑SIM only, even in the UK).
  
  

• In a first for Apple, the Pro models may include a vapor‑chamber cooling system to dissipate heat during heavy use, avoiding thermal throttling in hotter months.

Cameras & Imaging

• All four models reportedly get a 24 MP front‑facing camera, doubling the resolution of previous 12 MP sensors.
  
  

• The standard iPhone 17 keeps its familiar dual‑lens setup (Wide + Ultra Wide, likely 48 MP main, 12 MP ultra‑wide).
  
  

• The iPhone 17 Air may stick to a single 48 MP rear “Fusion” sensor, prioritising slimness over multi‑lens versatility.
  
  

• Pro and Pro Max models are rumoured to deliver three 48 MP sensors including a 48 MP Telephoto for enhanced detail. These models could finally support 8K video recording and dual‑video capture using front and rear cameras simultaneously - ideal for creators.

Battery & Charging

• Pro Max is expected to be even slightly thicker, accommodating a larger battery and notably improved video battery life, extending its lead over the smaller Pro model.
  
  

• All models may offer MagSafe charging at up to 50 W (Qi 2.2 support), though wired charging remains at Apple’s usual 35 W max.

Colours & Pricing

• Colour options may include a pastel purple or green (for the base iPhone 17), and sky blue for the Pro models - Apple’s nod to softer, modern hues.
  
  

• Rumoured pricing UK:
  
  

• iPhone 17: around £799
  
  

• iPhone 17 Air: approx £899 (replacing the previous Plus price tier)
  
  

• iPhone 17 Pro: approx £999
  
  

• iPhone 17 Pro Max: likely £1,199+ (possibly higher due to tariffs)
  
  

Final Wrap

If rumours hold, the iPhone 17 range could signal Apple’s boldest year yet - from the record‑thin Air, to Pro models with better cooling, beefier cameras, smoother displays, and extra memory. Even the standard 17 steps up in more ways than usual. The all‑rounder, subtle upgrades suggest Apple is preparing for something more than just “another iPhone”.

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